Design Values

We build software for human beings and that means PEOPLE, not users…

Elegant Simplicity

We strive to deliver more with much less and fewer features. Our litmus test is that when people use products, it is obvious what to do at any time, with the minimum training and onboarding. Our aim is to solvereal life problems and not build complicated software.

Attention To Detail

We believe that every pixel counts and that good design should be simultaneously converting and beautiful. We put design, traffic and conversion into consideration at every point.

Beautiful Aesthetic

We believe that beautiful design makes a positive difference in our customers’ experience, so we strive to create beautiful interfaces that are pleasing to the eye.


We build software for human beings and that means People, not Users. We believe great software should fade into the background, effortlessly helping people in accomplishing what’s important to them and seamlessly integrated into the way they live their lives.